Marketing & Advertising

	ADVERTISING EXCELLENCE. (PB) 1ST ED
	CASES IN MARKETING MANAGEMENT. (HB) 1ST ED
	CONSUMER BEHAVIOUR: ADVANCES AND APPLICATIONS IN MARKETING. (PB) 1ST ED
	CREATING EFFECTIVE MARKETING COMMUNICATIONS. (PB) 1ST ED
	DIRECT MARKETING: RULES OF THUMB. 1000 PRACTICAL & PROFITABLE IDEAS. (PB) 1ST ED
	ESSENTIALS OF MARKETING. (HB) 5TH ED
	FUNDAMENTALS OF MARKETING. (PB) 10TH ED
	GLOBAL MARKETING STRATEGY. (PB) 1ST ED
	INTEGRATED MARKETING COMMUNICATIONS. (PB) 1ST ED
	INTERNATIONAL MARKETING: ANALYSIS AND STRATEGY. (PB) 3RD ED
	INVESTMENT PSYCHOLOGY EXPLAINED: CLASSIC STRATEGIES TO BEAT THE MARKETS. (PB) 1ST ED
	LEO MELAMED ON THE MARKETS: TWENTY YEARS OF FINANCIAL HISTORY AS SEEN BY THE MAN WHO REVOLUTIONIZED THE MARKETS. (HB) 1ST ED
	MARKET RESEARCH: A GUIDE TO PLANNING, METHODOLOGY & EVALUATION. (PB) 1ST ED
	MARKET SEGMENTATION. A STEP-BY-STEP APPROACH TO CREATING PROFITABLE MARKET SEGMENTS. (PB) 1ST ED
	MARKET UNBOUND: UNLEASHING GLOBAL CAPITALISM. (HB) 1ST ED
	MARKETING CHANNELS. (HB) 1ST ED
	MARKETING STRATEGY. (PB) 1ST ED
	MARKETING. (HB) 2ND ED
	MARKETING. CONCEPTS AND STRATEGIES. (PB) 2ND ED
	MARKETING. (PB) 5TH ED
	MARKETING. CONCEPTS & STRATEGIES. (HB) 7TH ED
	MARKETING. (HB) 1ST ED
	MARKETING. (PB) 1ST ED
	MARKETING: AN ANALYTICAL PERSPECTIVE. (PB) 1ST ED
	PACKAGING AS AN EFFECTIVE MARKETING TOOL. (PB) 1ST ED
	PROSPECTING: THE KEY TO SALES SUCCESS. (PB) 1ST ED
	PUBLIC SERVICES AND MARKET MECHANISMS. COMPETITION, CONTRACTING & THE NEW PUBLIC MANAGEMENT. (PB) 1ST ED
	PURCHASING AND SUPPLY MANAGEMENT: TEXT AND CASES: MARKETING : STRATEGIC PLANNING : SUPPLY : CONVERSION. (PB) 6TH ED
	RETAIL MARKETING PLANS: HOW TO PREPARE THEM : HOW TO USE THEM. (PB) 1ST ED
	THE CREATIVE MARKETER. (HB) 1ST ED
	THE HANDBOOK OF TELEMARKETING: STRATEGIES FOR IMPLEMENTATION & MANAGEMENT. (HB) 1ST ED
	THE NEW MACROECONOMICS: IMPERFECT MARKETS AND POLICY EFFECTIVENESS. (PB) 1ST ED
	THE NEW MAXI MARKETING: THE CLASSIC GUIDE TO TRANSFORMING YOUR ADVERTISING, PROMOTION & MARKETING STRATEGY FOR INFORMATION ECONOMY. (PB) 1ST ED
	THE SALES MANAGER'S PROFIT PLANNER. PLANNING AND CONTROLLING THE SELLING FUNCTION. (HB) 1ST ED
	WORDS IN ADS. (PB) 1ST ED

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